Lottery self service terminal: the next gold mine of China's lottery industry
In 2016, the overall market sales revenue of China's lottery was about 400 billion yuan, of which 7% were off-line lottery (lucky lottery scratch + sports lottery scratch), while the proportion of other developed countries was about 45%.
With the development of touch technology in China in recent years, lottery self-service terminals are booming, which not only brings people new interest in buying lottery, but also lays a foundation for the development of lottery industry. It is estimated that the domestic self-service lottery market will reach more than 300 billion yuan.
(lottery sales in 2008-2017)
In 2018, the Provincial Welfare Lottery Distribution Center cooperated with Senke touch for the first time to pilot the operation of lottery self-service terminals in 20 different large shopping malls in the province, which attracted the attention of the general public.
(self service terminal on the first floor of Suning Plaza)
"It's very convenient to experience this machine for the first time. There are four kinds of scrapers on it. I will issue tickets soon after I buy it. Just won a 30 yuan, very good luck today. " Mr. Chen of the public said, "it is convenient to purchase on this machine, and no cash is needed, just WeChat and Alipay will do."
(Mr. Chen, a citizen, was interviewed by senck staff)
The operation of the lottery self help terminal is very simple. First click on the "lottery ticket" and enter the page, then there will be four different kinds of scrapbooking cards. The citizens can choose the lottery card according to their own preferences. After they are selected, they will enter the payment page, with Alipay, WeChat and cash in three payment ways.
(the lottery tickets sold by the terminal are mainly scrapers)
Senke touch integrates color buying and prize cashing, so that citizens can experience one-step color buying and prize cashing experience.
Click the lottery to honor the prize, insert the scratched card honor code into the honor port on the machine. If you win the prize, the winning information will appear on the page. Scan the two-dimensional code on the machine, you can honor the prize and receive it directly in wechat, which is very convenient.
After the success of the pilot, Senke touch laid terminals for the Provincial Welfare Lottery Distribution Center in all corners of the province, with a total of more than 800 sets. Without increasing labor and rent, it increased a large number of sales channels for the provincial welfare lottery sales.
This kind of self-service lottery terminal breaks the traditional lottery lottery mode. It uses advanced network technology and computer intelligent technology to provide 24-hour non-stop service, which is faster and safer.
"Senke has more outlets, so it is more secure in the subsequent maintenance services." "After all, we are laying all over the province. Many terminals are scattered and far apart," said Yan, director of the Fucai Center.
(lottery self-service terminal in the mall)
Currently, at least 18 million vending machines are in operation all over the world, and the sales volume of the whole industry, including vending machine manufacturing and operation, exceeds 250 billion US dollars.
By 2020, the total number of vending machines in China will be close to 1.38 million, an increase of more than 8 times over 2015. According to this data, the lottery self-service terminal will become the next gold mine of China's lottery industry.