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Does the elevator advertising belong to the owner? Whose pocket does it cost hundreds of thousands a

16,October,2019
 

When you take the elevator to get in and out of the house, I don't know if you have thought about it. The advertising income in the elevator has something to do with yourself.


In recent years, with the increase of high-rise residential buildings, the advertising in elevators in the community has gradually increased in value, but many people have not realized that the income of elevator advertising is related to themselves, not to mention the use of elevator advertising income to the property.


And 1288 owners of a small community in Beijing have been given the "real gold and silver" for several years in a row.

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(China Financial News)


Mr. Huo, the owner of the community, told the reporter that they have received four times of elevator advertisement share: the first time is the shopping card of the supermarket near 400 yuan, the second time is the direct deduction of 500 yuan property fee, the third time is the electronic shopping card of 200 yuan, and the last month is the direct payment of 500 yuan cash.


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(interviewed by the owner of the community)


There are 5 residential buildings and 44 elevators in the community. In the past few years, the advertising revenue has been maintained at more than 300000 yuan per year. Last year, the Industrial Committee of the community repeatedly communicated with various advertising companies, making the annual advertising revenue rise to 500000 yuan.


Most of these incomes are returned or used by all the owners in various forms.

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(Senke wall mounted advertising machine in the community)


"95% of the advertising fee will be used by the owner." Mr. Wen, director of the community industry committee, said, "because the community is equipped with a Senke touch advertising machine, which can use mobile phones to publish or update advertising content, there is no operation and maintenance cost, only the fixed cost of electricity and machines."


Moreover, several advertising companies sign contracts directly with the Industrial Committee of the community, rather than with property companies. Therefore, elevator advertising with "gray income" in many communities can be transparent in the community.


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(Senke wall mounted advertising machine in the community)


In addition to the 45 Senke wall mounted advertising machines next to the elevator, the community also has 10 Senke vertical advertising machines in several key areas.


Mr. Wen, director of the community industry committee, said: "if there are important notices or announcement messages, they are directly used to publicize them, instead of being printed and pasted everywhere."



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(Senke vertical advertising machine in the community)


"Senke's advertising machine not only brings income to our community, but also helps the daily affairs of the industry committee." "And the quality of Senke's hardware and software is very good," said Mr. Wen, director of the district industry committee. "We have used it for several years, and no machine has had quality problems."


After affirming Senke's products and services, the community is planning to introduce Senke's full-color large screen in the near future, which is intended to be used for party affairs publicity and broadcast some public welfare promotional films to provide the community owners with the latest policy information and social dynamics.





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