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How to use digital signage correctly?

16,October,2019
 

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1. Content is the most important: no matter how advanced the technology is, if the content is bad, the digital sign will not succeed. The content should be clear and concise. Of course, if customers in McDonald's and other big Mac saw the advertisement of Charmin tissue, it is also a failure.

2. The content should be vivid: try to make the viewers remember the relevant content without forgetting it.

3. Location: if the location of the screen is not noticeable (for example, hanging in the air at a height of 12 feet), people will not see it.

4. Information update: the key to the success of small-scale broadcasting network is to introduce the right information to the right people at the right time. If you only change DVDs every month, you're in the opposite direction. Similarly, if you can't simply update the item price through the Internet within 15 minutes, there is a problem with this digital signage platform.

5. The closed-loop system is very important: if you can't prove the operation of the advertisement, you won't get a big profit from your digital sign. Therefore, we should not only pay attention to the broadcast of advertisements, but also pay attention to the effect of advertisements, forming a virtuous closed cycle system.

6. Don't rely on manual update: people always make mistakes. So we should use the network to update the system remotely. Don't just loop DVDs. Use the Internet to keep updating content.

7. Guiding employees are still powerful sales tools: Although most people always pay attention to the display screen first, employees with subconscious communication will have a great impact on brand promotion and corporate image. We need to realize this, because the time of billboard is limited after all.

8. Proper sales: at the beginning of the article, we mentioned that the advertisements of the merchants were blocked by the users. They are looking for new places to advertise. And your store also has the products of these brands. So we can form a new cooperation relationship with them to promote their products in your network. This kind of effect will be better, and the cost is lower than traditional advertising.

9. Do not go against the PC industry: use the industry's standard equipment. Few MPEG players don't match the PC.

10. Planning in advance: select a suitable control system, and make sure that the system can be upgraded and updated continuously to meet the needs of the continuous expansion of business in the future, without having to replace the system as a whole every time.

11. The more important system of network security can ensure the security of media network. In each link of data transmission, from network administrator to player, different software and hardware technologies are used to encrypt to ensure the maximum security of the system, as shown in the figure. Comprehensive security, to avoid hackers and illegal invasion, so that you can rest assured.



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